In the end, is it just a ‘marketing’ difference?… 96% of cosmetics are made by the same manufacturer.

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2024/05/03

According to the 'Analysis of the Current Status and Production Performance of Korean Cosmetics Companies' by the Skin-Based Technology Development Task Force (NCR) on the 21st, among the 30,000 cosmetic responsible sellers, it was revealed that 96% of these products have the same manufacturer. Industry experts agree that this ultimately comes down to marketing differences. While beauty brands are becoming more diverse, many cosmetics products lack significant differences in ingredients, product efficacy, and functions. Some argue that in order for the industry to develop healthily, the number of companies should decrease.

Source：결국 ‘마케팅’ 차이?...화장품 96%, 같은 제조사서 찍어낸다 | 시사오늘(시사ON)

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Nyanview

Many Korean cosmetic brands, including cushion products, are produced by the same manufacturers as foreign luxury brands. Now, even the product details and copy have become similar. Only 4% are large corporations with their own research facilities and factories. In the end, is it just a difference in marketing?... 96% of cosmetics are produced by the same manufacturers.

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