Top 3 popular beauty brands in HAN: Leading the beauty trend.

ETUDE House is a unique brand in the beauty industry in Korea that enjoys steady popularity. This brand offers a variety of cosmetics and skincare products, and is particularly beloved by many consumers for its innocent and cute image. How did ETUDE House establish itself as a leader in the Korean beauty industry? In this section, we will delve into ETUDE House's history, product lineup, and its influence on beauty trends.ETUDE House's HistoryETUDE House was established in 1985, initially focusing on producing cosmetics and skincare products. However, after adopting a unique image and packaging design, the brand grew rapidly and achieved great success in both the Korean and international markets.

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